THE CHALLENGE
Promote the new Netflix movie, Enola Holmes in Latin America.
THE TARGET
Young Adults and GenZ
THE IDEA
Create a social campaign around the fact that Latinos love mystery.
Release your inner Enola
Latinos specialize in putting mystery to anything: from stalking your ex with a false profile,
to leaning out with your grandmother at the window to see what happened to the neighbor's son.
We all have an inner detective, an Enola at heart. It's time to bring it to life...
THE OBJECTIVE
First step: Create WOM and interest in the movie.
Second step, (once the movie is out): Create FOMO and love for the movie and the characters.
How? Creating different social assets with influencers, to achieve a fun and dynamic piece.
To keep promoting the movie in Latin America,
we worked with Millie Bobby Brown and Louis Partridge
on a video asset that connects them directly with the Latino audience.